Inside Trader Joe’s Delicious Designs
In this episode of Inside Trader Joe’s, the retailer chats with the folks who design the packages and labels for your favorite Trader Joe’s Retail Brand (private brand) products, as well as one of the people who makes sure all the information on that package or label is accurate. Ever wonder where the inspiration for the design of the Instant Cold Brew Coffee jar came from? Whose pets are on the treat packages? Or who the heck decides what a serving size is? This, Inside Trader Joe’s podcast, is the episode for you!
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
