Macy’s today announced that Emily Erusha-Hilleque has joined the retailer as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the nameplate’s private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She will report to Nata Dvir, chief merchandising officer of Macy’s.

“I am thrilled to welcome Emily to our winning team. She is joining Macy’s at an exciting time in our transformation. We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers,” said Dvir. “Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy. Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies. She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories. I know she will be pivotal in propelling our merchandising transformation forward.”

Erusha-Hilleque joins Macy’s from Target Corporation, where she most recently served as the Design Director of Ready-to-Wear, Young Contemporary Private Label, Design Partnerships. In that role she was responsible for building, launching and growing the first Gen Z + Culture-focused private label, WILD FABLE, and designer collaborations including Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson, and LEGO.

“Macy’s is a beloved brand with a strong legacy of being an authority in retail and one that continues to invest in the customer of today. I am so excited to be joining the company to help drive its private brands transformation,” said Erusha-Hilleque. “I am looking forward to working with Nata and the entire team to discover innovative ways to further elevate Macy’s private brands and position them for continued success.”