The Tranquil & True line of intimates and sleepwear aligns with the retailer’s ongoing commitment to diversity and inclusion within fashion. For example, its Confidence Beyond Measure campaign features diverse models across size, shape, race, age and ability. Launched in September 2020 for women’s apparel, the campaign expanded a year later to feature more inclusive models for men’s and kid’s apparel, as well as to ensure all customers see themselves represented at Meijer.

In 2016, Meijer became the first major retailer to remove its women’s plus size department and instead put clothing from sizes XS to 3X all on the same rack for the same price.

“We have a longstanding commitment to making sure all women feel confident and included when shopping our stores, so launching Tranquil & True is a natural next step,” Repasch said. “It offers the ease and simplicity women really want, while integrating the size inclusivity they have come to expect from us.”

Tranquil & True sizes range from S to 3X, with bra sizes up to a 42 band-size and DDD cup size. As with its other clothing, the items are located in one department on one rack and with one price for a given style, regardless of size.

Just as with the Meijer Confidence Beyond Measure campaign, the launch of Tranquil & True celebrates individuality by featuring women of all shapes, sizes, colors and experiences.