GNC Collaborates with Girl Scout on Limited Editions

Everyone has a favorite Girl Scout Cookie flavor and with so many options from which to choose such as coconut caramel, chocolate peanut butter, and mint chocolate, there is no shortage of deliciousness. That’s why GNC is continuing to partner with Girl Scouts of the USA (GSUSA) to provide new flavor innovations including the introduction of a brand new limited-time private brand collab, Girl Scout Lemon. Featured in a variety of GNC’s best-selling protein-packed products, the flavor is inspired by Girl Scout Lemon Cookies.Our Girl Scout inspired products have been embraced by our consumers with many instantly gravitating toward their favorite flavors,” said Kevin Maloberti, VP, Merchandising, GNC. “Finding groundbreaking products that deliver on performance doesn’t mean sacrificing flavor. Our Girl Scout product portfolio continues to flourish, and we see our new Lemon flavor as an on-trend extension of the brand momentum surrounding our existing products.”

GNC Girl Scout Lemon products are available now in the following product formulations at GNC retail locations and online at GNC.com:

GNC AMP Wheybolic Whey Protein
GNC Total Lean Layered Lean Bar
GNC Total Lean Lean Shake 25

Plus, it’s a great time to try the new flavor, which is available for purchase as part of GNC’s May buy-one-get-one offer.

“Innovation and resilience are essential to success, but particularly on new wellness journeys. We believe this is core to what we do and a huge part of why we believe in our relationship with GNC,” said Brian Crawford, VP of Licensing, Girl Scouts of the USA^®. “Introducing Girl Scout Lemon is helping us continue to share our mission with new audiences, in a unique way. GSUSA is proud to work together with GNC to help build a better world.’

Girl Scouts is known for fostering an entrepreneurial spirit among its members, a focus that resonates with GNC’s journey to innovation, personalization, and customization. Together, these two have established a strong product portfolio at GNC with additional wellness products available in tasty flavors consumers know and love, such as Girl Scout Thin Mints, Girl Scout Coconut Caramel, and more.

By Christopher DurhamPublished On: May 11th, 2022Tags: GNC, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.