Walmart Private Brands to be sold in Korea
Homeplus announced this past week that it has signed a deal with Walmart to sell the retailer’s Private Brand products in its stores. Homeplus currently operates 135 hypermarket stores and 332 Homeplus Express outlets across Korea. Under the deal, the Korean retailer will sell Walmart private brand products including Great Value for packaged food, snacks, detergents, and toilet papers, Mainstays for bedding and furniture, Ozark Trail camping goods and Expert Grill grilling products.
Ozark Trail’s 7 Pyramid The Indian Tipi Tent is priced at 79,200 won ($62.58) in Korea, cheaper than its original U.S. price $79, while Ozark Trail Camp Wagon Cart will be sold at 79,200 won, 22% cheaper than the original price $80.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
