Canadian Tire Corporation (CTC) announced the launch of Forward With Design (FWD), its first-ever activewear Retail Brand (private brand) designed, developed and incubated in-house for active, on-the-go Canadians.

Forward With Design apparel was built from the ground up in just over 900 days from concept ideation to full brand launch. On the heels of CTC’s Better Connected strategy, the goals were to design and deliver world-class products that reinforce emotional connections with customers, and to create a brand that transitions seamlessly wherever life takes Canadians.

SportChek, part of the Canadian Tire Group of Companies, is the exclusive home of Forward With Design’s three capsule collections – Push, Friday and Free. Each functional, yet interchangeable capsule incorporates sustainable fabrics and responsible production methods combined with style, comfort, and convenience:

• The Push collection focuses on elevated activewear built for the active generalist with high-intensity in mind
• The Free collection focuses on relaxed loungewear for the in-between moments in life, with a focus on sustainable fabrics, trend-driven silhouettes, and fashion-forward colours
• Fusing clean, minimal design with activewear technologies, the Friday collection is transitional work-leisure designed for life on the move

“We’re continuously striving to bring our customers the highest quality products to support their healthy, active lives, and couldn’t wait to bring Forward With Design into our assortment,” said Dale Skulsky, Vice President Purchasing, SportChek. “Forward With Design not only complements the SportChek brand promise, but brings a complete product offering to our customers that’s rooted in active-style, quality and mindfulness.”

Forward With Design’s full assortment for women, men and kids is now available at over 200 SportChek and Sports Experts locations across Canada and online.