Save A Lot Celebrates Summer With A Private Brand Challenge

With grocery prices at a 40-year high, the temperature isn’t the only thing rising this summer. To help Americans lower their grocery bills, Discount grocer Save A Lot has revealed the eight summer barbecue staples that can save shoppers up to 45% when they switch to Retail Brands (private brands).

“We know everyone’s wallets are being squeezed by skyrocketing gas prices, bigger bills at restaurants and ‘shrinkflation’ from national food brands,” said Tim Schroder, Chief Sales and Marketing Officer at Save A Lot. “At Save A Lot, we want people to feel like there’s still room to enjoy summer. We’re inviting shoppers to try our private label products for their next barbecue. We think they’ll find they’re just as good (or better) than their national brand equivalents, but they’ll spend a lot less. We’re all about giving people a lot more bang for their buck—like, a lot a lot.”

With 4th of July barbecues right around the corner, there’s no better time for shoppers to check out the savings on these must-have summer staples.

Total Cost of Save A Lot ($15) vs. Total Cost of National Brands ($27) — 45% Less2

  1. J. Higg’s Classic Potato Chips: Half the cost of Lays
  2. Sunny’s Cremesations: Half the cost of Oreos
  3. Crystal Falls Sparkling Strawberry Lemonade: Half the cost of ICE
  4. Farmington Brats: Nearly 20% less than Johnsonville
  5. Grissom Buns: 15% less than Ballpark
  6. Kurtz Ketchup: Half the cost of Heinz
  7. Kurtz Mustard: Half the cost of French’s
  8. Kurtz Hot Sauce: Half the cost of Franks

Shoppers can find these deep discounts, farm-fresh produce and fresh-cut meats at Save A Lot’s more than 850 stores in hometowns across the US.

New “A Lot Alike” Ad Campaign Spotlights Save A Lot Exclusive Brands

Save A Lot has curated around 1,850 items across an extensive portfolio of 55 individual NBE labels. The discount grocer will showcase these Save A Lot brands in new ad spots, launching June 26, 2022, that pit Save A Lot brands – such as J. Higg’s, Sunny’s and Grissom’s — against their well-known national counterparts to show just how “A Lot Alike” they are (and of course, how much people can save). Private brands account for nearly 70% of Save A Lot’s total sales and are the key to how the hometown grocer keeps costs low as food and gas prices soar.

Enter to Win a 5-Minute Shopping Spree at Save A Lot

Starting tomorrow, savvy shoppers can enter to win Save A Lot’s “Spree For All,” a shopping spree that sends the winner home with everything they can fit in their cart in 5 minutes. Enter to win at https://savealot.com/sweepstakes/spree/ between June 22, 2022, and July 10, 2022.

By Published On: June 23rd, 2022Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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