Walmart Canada’s most popular Private Brand Items

In the latest post from Walmart Canada’s official blog Stephanie Fusco of Corporate Affair reaches out to their Replenishment team for some fun summer-inspired details on what flavors and products Canadian customers reach for most often from the Walmart Brands portfolio.

“Our team has the inside track on what Walmart customers are looking for across the country,” explains Jeff Costa, Vice President, Replenishment, Walmart Canada. “Using sales data, forecasting and consumer behavior, we work with our other supply chain and merchant partners to make sure Canadians have access to the products they’re looking for when they shop at Walmart.”

  • Creamy, cool treats are on the menu most often in the Maritimes, where Great Value Ice Cream tubs are a top-seller.
  • Butterscotch flavor reigns supreme in P.E.I., where it’s the top choice customer choice! Meanwhile, stores in Brampton, Ont., sell more Great Value Ice Cream Cones than anywhere in the country.
  • Quebec customers’ kiddos are ready for a summer at the lake! Lasalle, Que., sells more Boys & Girls George Swimwear than anywhere else in Canada.
  • It’s always grilling season in St John’s, N.L., where customers purchase the most Great Value Burgers.
  • Further west, the East London, Ont., store has cornered the market on Great Value Burger Bun sales.
  • It’s a salty battle for greatness! Walmart Manitoba customers prefer the smoky/sweet flavors of BBQ for their Great Value chips while Ontario reaches for the GV Regular Rippled Chips.
  • If you’re into the perfect pairing of chips & dip, take a trip to Peterborough, Ont., where customers scoop up creamy, savory Great Value Chip Dip more than anywhere else in the country.
  • Customers in Yellowknife, N.W.T., and Gander, N.L., are comparing apples to oranges when it comes to juice.
  • Great Value Apple Juice is the top private brand fruit juice pick in Yellowknife with orange trailing closely behind. But customers in Gander prefer orange to apple!

Provinces and territories come in all different shapes and sizes, so all data shared is average units per store to help us provide an equal comparison.

By Published On: July 10th, 2022Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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