PLUS & PRO members may submit
guest posts and press releases.

Kroger’s Home Chef Opens New State-of-the-Art Production Center

Kroger owned brand Home Chef expanding its southeast footprint to a brand new space that will allow for more capacity and increased efficiencies. Home Chef leased a 181,000-square-foot facility at 2120 Skyview Drive in Douglasville. The new production operation will provide more space and opportunities to better serve the company’s growing customer base.

The new production center is Home Chef’s first single-tenant facility and will be equipped with state-of-the-art features including upgraded food-safe material design, cleaning processes, facility flow, and more. This Douglasville location will be the first Home Chef facility to incorporate a full-service kitchen for cooking and batch production of ingredients to be used in the company’s meals. This 6,000 square-foot space will handle the cooking of vegetables, starches, and grains, as well as in-house sauce production.

“Our Atlanta facility is a foundational part of delivering high-quality meals to our customers in the south and beyond,” said Erik Jensen, Home Chef’s CEO. “This brand new center will make our production and distribution even more efficient, so we can continue to bring fans easy, delicious recipes.”

Acquired by Kroger, in 2018, Home Chef offers simple, approachable, and tasty recipes in many formats, from minimal-mess Oven-Ready and Fast & Fresh meal kits to Culinary Collection for more adventurous home cooks and add-ons like protein packs, salads, desserts, and more. Home Chef’s brand new space will accommodate both the e-commerce meal delivery service and retail needs of the business.

“I’m thrilled that Home Chef decided to bring its business to Douglasville,” said Rochelle Robinson, Douglasville mayor. “Once again, Douglasville proves it is the place to do business in metro Atlanta, and I can’t wait to see the positive economic impact this Home Chef development will have on the Douglasville community, which is always open for business.”

Elevate Douglas Economic Partnership worked proactively with Home Chef, as well as with partners such as the Georgia Department of Economic Development, and the City of Douglasville.

“It is an honor to welcome Home Chef to Douglasville,” said Chris Pumphrey, president of Elevate Douglas Economic Partnership. “We are committed to the recruitment of great companies to our community and even more committed to being their partner in helping them thrive right here in Douglas County.”

VELOCITY TALKS

SUBSCRIBE TO VELOCITY TALKS ON YOUTUBE

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
PRIVATE BRAND + AI

FREE VIRTUAL SUMMIT

ON DEMAND

VELOCITY
INNOVATE 24

FREE VIRTUAL SUMMIT

MARCH 27, 2024

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VERTEX AWARDS
A
T THE VELOCITY CONFERENCE

CHARLOTTE, NC

MAY 14, 2024

VERTEX AWARDS
EUROPE

AMSTERDAM, THE NETHERLANDS

MAY 27, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024

VELOCITY
STATE OF THE
INDUSTRY 2024

FREE VIRTUAL SUMMIT

DECEMBER 19, 2024

SPONSOR

OR EXHIBIT


AT A


VELOCITY EVENT

SPONSOR SPEAKING
OPPORTUNITIES
AVAILABLE

Title