Trader Joes takes Chili Crisp to the Next Level
Trader Joe’s has taken Chili Crisp to the next level with its new Crunchy Jalapeño Lime & Onion takes everything wonderful about our Crunchy Chili Onion to exhilarating new levels. Its resounding crunch and splendid notes of garlic, spice, and citrus make it a natural companion to seafood tacos, turkey burgers, or a freshly grilled Italian Sausage. A true try-it-on-everything topping, it’ll bring out the best of everything from a simple plate of scrambled eggs to a steaming bowl of phở. While supplies last.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
