Home décor and furniture retailer At Home, announced late last week the launch of the new Retail Brand (private label) Honeybloom. The new modern farmhouse-inspired range offers home décor for kitchen, dining, entertaining, living, bedroom, entryway, and outdoor all starting at $5.99.

“Honeybloom celebrates life lived together and family and home have always been at the center of our company’s mission,” said Chad Stauffer, President, Chief Merchandising & Product Officer for At Home. “This exclusive brand offers easy, authentic style for every room at the unbeatable prices our customer has come to expect from us. As we continue to grow our business and introduce exclusively designed private brands, we are focused on helping our customer find their own style in over 250 stores carrying the biggest selection at the best prices, every day. At Home remains committed to making designer looks for less available to our customer no matter their style or budget.”

At Home’s Honeybloom brand is the perfect recipe for creating memorable family moments at home. Think cutting boards and serving pieces for inventive family dinners; the perfect movie night throw or pillow; furniture made to be lived on and paw-proof rugs.