PLUS & PRO members may submit
guest posts and press releases.

CVS Health tackles the “pink tax” with 25% price drop

In an effort to help consumers curtail the “pink tax” Woonsocket Rhode Island-based healthcare/drug chain CVS Health will drop prices by 25% on CVS Health and Live Better Retail Brand (private brand) tampons, liners, menstrual pads, and cups. The move is designed to help close the price gap between women’s and men’s personal health products and eliminate sales taxes on feminine hygiene products.

Last week the retailer also began paying sales taxes for customers on period products in 12 states — Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, and West Virginia. According to CVS, they cannot pay the taxes in other states that levy them due to laws preventing third parties from paying shoppers’ taxes.

VELOCITY TALKS

SUBSCRIBE TO VELOCITY TALKS ON YOUTUBE

By Published On: October 13th, 2022Tags:

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
PRIVATE BRAND + AI

FREE VIRTUAL SUMMIT

ON DEMAND

VELOCITY
INNOVATE 24

FREE VIRTUAL SUMMIT

MARCH 27, 2024

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VERTEX AWARDS
A
T THE VELOCITY CONFERENCE

CHARLOTTE, NC

MAY 14, 2024

VERTEX AWARDS
EUROPE

AMSTERDAM, THE NETHERLANDS

MAY 27, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024

VELOCITY
STATE OF THE
INDUSTRY 2024

FREE VIRTUAL SUMMIT

DECEMBER 19, 2024

SPONSOR

OR EXHIBIT


AT A


VELOCITY EVENT

SPONSOR SPEAKING
OPPORTUNITIES
AVAILABLE

Title