CVS Health tackles the “pink tax” with 25% price drop

In an effort to help consumers curtail the “pink tax” Woonsocket Rhode Island-based healthcare/drug chain CVS Health will drop prices by 25% on CVS Health and Live Better Retail Brand (private brand) tampons, liners, menstrual pads, and cups. The move is designed to help close the price gap between women’s and men’s personal health products and eliminate sales taxes on feminine hygiene products.

Last week the retailer also began paying sales taxes for customers on period products in 12 states — Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, and West Virginia. According to CVS, they cannot pay the taxes in other states that levy them due to laws preventing third parties from paying shoppers’ taxes.

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By Christopher DurhamPublished On: October 13th, 2022Tags: CVS HEalth

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.