Aldi Sends Twitter Into A Frenzy

In its most daring campaign yet, earlier this month Aldi UK revealed a brand-new ‘Aldi Originals’ Retail-owned Brand (private brand) range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond.

This is not the first time the discount supermarket has dabbled in the fashion world, with previous ‘Aldimania’ ranges selling out in just hours, and items appearing on popular auction sites for many times their in-store value. Previous ranges have proven popular with celebrities including Tommy Fury.

Available online from November 20th, and in stores from November 24th, Aldi’s range draws inspiration from popular loungewear styles, and includes coordinated hoodies, joggers and trainers. The range also includes hats and socks with prices starting from as little as £2.49, so Aldi superfans can style Aldi Originals from head to toe.

By Christopher DurhamPublished On: November 22nd, 2022Tags: Aldi

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.