Croatia’s largest retailer grocer Studenac Market has announced plans to expand its Retail-owned brand range , including value and healthier alternatives. The retailer has launched around 300 SKUs over the past two years, including the Moje Jutro (dairy products), Frusecca (dry fruits and nuts) and Nuvolette (paper products) brands.

The group is now expanding its offering, particularly in the fresh foods and impulse products segments.

“We’re seeing customers choosing more consciously and carefully between brand-name and private-label products, and we strive to provide a range that offers the best ratio of quality and price for the consumer,” commented Studenac chief commercial officer Rafał Cieślakowski.

“After working hard to expand our product range into almost every category, the challenge now is to launch healthier lines of products, with less sugar, salt, and fat, in response to our customers’ demand for foods that fit with the healthy lifestyle they’re pursuing,” Cieślakowski added.

Most private brand products are manufactured domestically, and the group is continuing to seek out manufacturers who promote ecological production strategies and who have earned reputable quality and environmental credentials