Target Leads 10 Fastest Growing Private Brands Of 2022
Another year has come and gone, and in preparation for 2023, market research company Numerator looked back at the top brands of 2022, including Retail-owned Brands (private label.)
Three of the ten fastest-growing Retail-owned Brands (private brands) of 2022 are Target brands. Target home organization brand, Brightroom, tops the list, while Mondo Llama and Favorite Day rank among the top ten. The following brands showed the greatest sales increase from 2021 while holding at least 5% household penetration.
- Brightroom (Target)
- Giant (Giant Food)
- Crav’n Flavor (Food City)
- Mondo Llama (Target)
- Favorite Day (Target)
- Nature’s Touch (Kwik Trip)
- Clancy’s (Aldi)
- Bowl & Basket (ShopRite)
- Wellsley Farms (BJ’s Wholesale)
- Signature Farms (Albertsons)
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
