Tesco Acquires Paperchase Brand
British retailer Tesco has acquired the brand and intellectual property of Paperchase, after the struggling stationery retailer collapsed into administration. The retailer will add the brand to its portfolio of Retailer-owned Brands. However, the purchase does not include Tesco the 106 stores across the UK and Ireland.
Jan Marchant, Managing Director of Home and Clothing at Tesco said: “Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK. We have been building out plans to bring more brands and inspiration to the ranges we currently offer, and this will help us to take those plans further. We look forward to sharing more with our customers in due course.”
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
