![Hartwick Fields](https://velocityinstitute.org/wp-content/uploads/2023/02/Hartwick-Fields.jpg)
Hartwick Fields is a Retail-owned Brand (private brand) dry and canned dog food offering from specialty retailer Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the store, this new range focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. Designed by Kansas City Missouri-based agency Willoughby Design the easy-to-navigate color/icon system and idyllic country imagery pair with human-grade food photos to help the Pet Supplies Plus shopper find the perfect recipe for their pooch.
![HartwickEntry](https://velocityinstitute.org/wp-content/uploads/2023/02/7_Opening-LR.jpeg)