Dick’s Sporting Goods To Buy Moosejaw From Walmart

DICK’S Sporting Goods announced last week that it has agreed to acquire outdoor retailer Moosejaw from Walmart. The acquisition will expand DICK’S outdoor Retailer-owned Brand portfolio – which currently includes its specialty retailer, Public Lands.

Moosejaw, founded in Michigan in 1992, operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships with leading outdoor brands and a passionate workforce. Moosejaw also operates brick-and-mortar locations in Arkansas, Colorado, Illinois, Kansas, Michigan and Missouri.

“We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another,” said Todd Spaletto, President, Public Lands and Senior Vice President, DICK’S Sporting Goods. “We believe there’s potential to grow the Moosejaw business and provide compelling experiences and an expanded product assortment to its millions of loyal customers.”

After several years of development, DICK’S launched Public Lands in 2021 with the mission to celebrate and protect public lands for all. The brand has since grown to seven retail locations and a thriving e-commerce presence. Once the acquisition closes, Moosejaw CEO Eoin Comerford will report to Spaletto.

The deal is expected to close in March 2023.

By Christopher DurhamPublished On: February 28th, 2023Tags: Dicks Sporting goods, moosejaw

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.