Williams Sonoma Celebrates Easter with Bunny Bark
Inspired by the sweetness of springtime, this festive Retail-owned Brand (Private brand) Easter bark from Williams Sonoma is embellished with pastel candy pearls and sparkling edible glitter. Carrying forward the retro look of previous seasonal candy tins, this confection tin continues the mid-century look with nostalgic typography and playful illustrations. As always, the intent is to make this candy tin feel special, collectible, and giftable.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
