Tesco shoppers are being encouraged to help an ongoing in-store and online allergy awareness and fundraising campaign in early June to support medical research into food allergies.

For the fourth year running, Tesco is working with The Natasha Allergy Research Foundation by donating 10p from every Tesco-owned Brand Free From product customers purchase in stores and online throughout the week. More than £270,000 has been raised for the Foundation since the start of the partnership in 2020.

All money raised through generous customer donations will help Natasha’s Foundation continue its research into reducing the risks of food allergies and raise awareness around ingredient labeling.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse OBE, following the tragic loss of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds not listed on the packaging.

Tanya Ednan-Laperouse OBE, said: “We’re thrilled that Tesco is supporting us for the fourth year running, helping us raise essential funds to deliver our mission to #MakeAllergyHistory and better the lives of up to 3 million people in the UK living with food allergies.”

Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “Tesco was the first UK supermarket to develop a Free From range to help customers with food allergies, or other special dietary needs to enjoy the food they want to eat. Since its launch in 2003, our own brand Free From range has grown to 176 products across all categories, many of which are award-winning. We are delighted to continue to support Tanya and Nadim, and the Foundation’s crucial and potentially life-saving research.”

Tesco is an eight-time winner of the Retailer of the Year title at the annual Free From Food Awards.