Today, on International Self-Care Day, CVS Pharmacy is expanding its CVS-owned brand one+other with the new inclusively designed Universal Tools self-care collection to continue its attention to the unique and individual needs of its diverse consumer base.
In January 2023, CVS Pharmacy introduced one+other (pronounced ‘one another’), a beauty and personal care brand created with a mission to democratize access to self-care products so that consumers can practice self-care in their own way at an accessible price point. Since the launch of the brand, the retailer has continued to innovate one+other to ensure all its consumers feel represented within the product assortment.
Recognizing a need for more representation in the self-care aisle for the disability community, CVS Pharmacy developed the Universal Tools collection with inclusive design at the forefront. In fact, in a recent survey of 100 people with mobility or dexterity challenges conducted by Gauge on behalf of CVS Health, 62% said using nail clippers and tweezers poses a challenge.
Designed by lived experience in collaboration with members of the disability community, the Universal Tools collection features six universally comfortable to use self-care tools, including:
- Half Jaw Cuticle Nipper ($16.99)
- Nail Clipper + Catcher ($9.99)
- Nail Nipper + Catcher ($16.99)
- Pumice Stone ($6.49)
- Rounded Tip Scissors ($14.99)
- Slant Tweezer ($9.99)
The tools include inclusive features such as wide, open handles and non-slip, easy-to-grip silicone patterns that are uniquely textured to distinguish from other tools, making self-care more accessible to people with certain disabilities.
“We know that it’s not enough to just stand for inclusivity and diversity – it needs to be seen through the products and services we are providing,” said Andrea Harrison, Vice President of Merchandising for Beauty & Personal Care, CVS Health. “The introduction of the Universal Tools collection ladders back to our continued efforts to make self-care solutions more inclusive for all of our consumers.”
Now available on CVS.com and in-store at CVS locations nationwide, the Universal Tools collection joins the brand’s existing assortment of 200+ self-care staples, including cotton balls, nail polish remover, tweezers, eyelash curlers, body wash, brushes, hair accessories, and more.