CVS Pharmacy Expands one+other self-care Universal Tools

Today, on International Self-Care Day, CVS Pharmacy is expanding its CVS-owned brand one+other with the new inclusively designed Universal Tools self-care collection to continue its attention to the unique and individual needs of its diverse consumer base.

In January 2023, CVS Pharmacy introduced one+other (pronounced ‘one another’), a beauty and personal care brand created with a mission to democratize access to self-care products so that consumers can practice self-care in their own way at an accessible price point. Since the launch of the brand, the retailer has continued to innovate one+other to ensure all its consumers feel represented within the product assortment.

Recognizing a need for more representation in the self-care aisle for the disability community, CVS Pharmacy developed the Universal Tools collection with inclusive design at the forefront. In fact, in a recent survey of 100 people with mobility or dexterity challenges conducted by Gauge on behalf of CVS Health, 62% said using nail clippers and tweezers poses a challenge.

Designed by lived experience in collaboration with members of the disability community, the Universal Tools collection features six universally comfortable to use self-care tools, including:

  • Half Jaw Cuticle Nipper ($16.99)
  • Nail Clipper + Catcher ($9.99)
  • Nail Nipper + Catcher ($16.99)
  • Pumice Stone ($6.49)
  • Rounded Tip Scissors ($14.99)
  • Slant Tweezer ($9.99)

The tools include inclusive features such as wide, open handles and non-slip, easy-to-grip silicone patterns that are uniquely textured to distinguish from other tools, making self-care more accessible to people with certain disabilities.

“We know that it’s not enough to just stand for inclusivity and diversity – it needs to be seen through the products and services we are providing,” said Andrea Harrison, Vice President of Merchandising for Beauty & Personal Care, CVS Health. “The introduction of the Universal Tools collection ladders back to our continued efforts to make self-care solutions more inclusive for all of our consumers.”

Now available on CVS.com and in-store at CVS locations nationwide, the Universal Tools collection joins the brand’s existing assortment of 200+ self-care staples, including cotton balls, nail polish remover, tweezers, eyelash curlers, body wash, brushes, hair accessories, and more.

By Published On: July 24th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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