Wegmans Kills Private Brand Soda

A popular Wegmans-owned brand product is being discontinued! The Rochester, New York-based grocer announced it is discontinuing its Wegmans brand soda, also known as “WPOP,” because of concerns over artificial ingredients in the products.

In a statement released Wednesday, Wegmans said the soda fails to meet the requirements of its “Our Food You Feel Good About” health and wellness commitment, adding it will remain committed to “helping customers live healthier, better lives.”

“We are discontinuing our Wegmans Brand Soda. Our ‘Food You Feel Good About’ banner stands for no artificial colors, flavors, or preservatives. We are discontinuing Wegmans Brand Soda because it contains artificial ingredients like aspartame and high fructose corn syrup.

“We are committed to our mission of helping customers live healthier, better lives through exceptional food, and we want you to feel confident in our Wegmans Brand products.”

Wegmans launched Food You Feel Good About in 1991 with a commitment of great taste with no artificial colors, flavors or preservatives. Since 2014, they have improved over 2,000 Wegmans items to meet our Food You Feel Good About standards, and today, nearly 90% of all Wegmans brand items are Food You Feel Good About with new items coming every day.

Food You Feel Good About means:

  • Great taste
  • No artificial colors, flavors or preservatives
  • Free of trans fats from partially hydrogenated oils
  • No high fructose corn syrup
  • No artificial sweeteners
By Published On: August 24th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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