Aldi Pours New Specially Selected Wine Collection

Aldi is launching a new, premium wine collection under its ‘Specially Selected’ Retailer-owned Brand. Available beginning September 8, most of the bottles are priced under $10 and pair perfectly with a variety of new Specially Selected cheese found at Aldi.

The Specially Selected Wine Collection is the culmination of 40+ years of experience Aldi has sourcing wine globally, partnering with more than 150 wineries from around the world. All ten bottles were thoughtfully selected by Aldi from longtime partners in distinctive regions including Côtes de Provence, Uco Valley and Marlborough, as well as new partners from respected vineyards in Rioja and Barossa Valley.

“Whether it’s the perfect expression of what Napa Valley has to offer, or an ancestral vineyard nestled in the south of France, the Specially Selected Wine Collection gives consumers a premium tasting experience without the added costs,” said Director of National Buying, Arlin Zajmi. “With the holiday season approaching, these wines are the perfect complement to special occasions like Friendsgiving, holiday parties and birthdays, offering guests a global getaway from the comfort of home.”

In recent years, Aldi has seen double-digit growth on wine sales, and the launch of the Specially Selected Wine Collection is meant to meet shoppers’ increasing appetite for premium items. The new collection joins the existing Aldi award-winning wine assortment of more than 110 items that are on shelf at any one time. To date, Wine Enthusiast has named seven Aldi wines as Best Buys, with Aldi Peaks and Tides Chardonnay scoring 91 points among reviewers.

The Specially Selected Wine Collection perfectly complements the new Specially Selected premium cheeses available at Aldi. An assortment of seven cheeses are available for under $5 and range from a well-balanced, earthy Farmhouse Blue Cheese Wedge to a rich Burrata made from fresh milk to the award-winning delicate flavored Mobay.

New Specially Selected wine offerings available year-round include:

  • Argentina: Uco Valley Malbec – $7.99
  • Italy: Alto Adige Pinot Grigio – $9.99
  • France: Côtes de Provence Rosé – $9.99
  • New Zealand: Marlborough Sauvignon Blanc -$9.99
  • California: Napa Valley Cabernet Sauvignon – $14.99
  • New offerings available this season include:
  • Spain: Rioja Reserva – $8.99
  • Australia: Barossa Valley Shiraz – $9.99
  • Italy: DOCG Prosecco – $10.99
  • France: Sparkling Brut Rosé – $10.99
  • Canada: Icewine – $14.99

New Specially Selected wines will launch each season to complement the everyday collection and offer shoppers an opportunity to try new varietals from distinct wine regions.

The Specially Selected Wine Collection and cheese lineup will be available in ALDI stores beginning September 8.

By Published On: September 7th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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