Lidl US Private Brands Win 11 Medals At NY International Beer Competition

Discount German grocer Lidl took home more than 10 medals in this year’s New York International Beer Competition for its exclusive, private brand beers. Its Perlenbacher brand also won Germany Pilsner Brewery of the Year. Lidl’s award-winning beers are priced on average at less than $8 per pack, proving that you don’t have to spend an arm and a leg to enjoy high-quality beers.

“We are thrilled to have been recognized again by New York International Beer Competition for our beer assortment,” said Stefan Schwarz, Executive Vice President of Purchasing for Lidl US. “Lidl is focused on providing high quality domestic and international beer offerings at unbelievably low prices and we are honored to see our assortment recognized again by wins as the top performing grocer in the New York International Beer Competition.”

Lidl previously took home medals in the 2020 USA Beer Ratings and the 2018 New York International Beer Competition.

More than 800 submissions from around the globe were entered and tasted by the competition’s trade buyer judges.

Below is the list of Lidl’s award winners:

Category

Medal

Product

International-Style Lager

Gold

Van Danken European Lager

Saranac Pale Ale

Gold

Trailgazer Session Ale

German-Style Pilsner

Silver

Perlenbacher Imperial Premium

German-Style Pilsner

Silver

Perlenbacher Hefeweizen

American-Style Sour Ale

Silver

Atomic Tart Raspberry Sour Ale

American-Style Lager

Silver

Craft Explorers Blue Ridge Lager

European-Style Low Alcohol Lager

Bronze

Galereux Lager

French-Style Saison

Bronze

La Blonde de Ch’Nord French

Belgian-Style Tripel

Bronze

Bronzen Schild Belgian Tripel

German-Style Pilsner

Bronze

Perlenbacher Premium Pilsner

Other Strong Beer

Bronze

Craft Explorers Hop Blast IPA

By Published On: March 23rd, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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