The holidays are back, and so is Loblaw’s PC Insiders Report

Loblaw Companies Limited-The holidays are back- and so is the-3

After a lonely year in 2020, Canadians are hoping to celebrate this holiday season in a more familiar way. In fact, a recent survey commissioned by Loblaw’s President’s Choice team found that almost two-thirds (61%) of Canadians are feeling nostalgic for a “normal” holiday season this year. However, many are feeling rusty when it comes to holiday entertaining, with almost half (45%) of Canadians nervous that they won’t be able to do their holiday traditions justice.

After a lengthy hiatus, the PC Insiders Report holiday edition is back, with entertaining inspiration and behind-the-scenes product stories of one of Canada’s most trusted brands. The PC team is launching some of its most innovative and delicious products of all time, including a stuffed turkey crown ( and a rich and creamy egg nog ice cream inspired by the PC World’s Best Egg Nog.

“The holidays are a time for friends, family and food,” says Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited. “With so many of us looking forward to the return of our favorite traditions, we thought we would bring back one of our own with limited edition copies of the PC Insiders Report holiday edition. Spanning more than 100 new PC products this season, from innovative appetizers and simple solutions for your family feast, to ready-to-serve desserts, we’ve got you covered for however you plan to celebrate this year.”

For years, the PC Insiders Report pages have brought comfort, joy and inspiration to Canadians during the holidays, and now this ultimate playbook for holiday entertaining has returned (both online and in print!) to inspire holiday celebrations, big and small. Featuring festive cover artwork by Montreal-based Illustrator, Amélie Tourangeau, and contributions from notable Canadians such as Food Writer, Tara O’Brady, and singer-songwriter, Jann Arden, the PC Insiders Report™ holiday edition includes everything needed to make this year’s holiday season one to remember.

Many of us are wanting to put new twists on nostalgic favorites, as the survey also found that more than half (56%) of Canadians are feeling nostalgic for a festive holiday dinner, yet two-thirds (66%) are interested in trying new products. If you are looking to up your “wow” factor this season, there are many delicious new products to try including:

PC Kimchi Hummus
PC Halloom Cheese Sticks in Za’Atar Herbed Batter
PC Butter Infused Stuffed Turkey Crown
PC Kalbi Beef Short Ribs
PC Hot Chocolate Bombs
PC Egg Nog Ice Cream
PC Chocolate Caramel Pecan Cluster New York-Style Cheesecake

PC Retail Brand products are available at Loblaw banner stores across Canada, including Loblaws, No Frills, Real Canadian Superstore, Shoppers Drug Mart and Zehrs. For holiday entertaining inspiration, get your copy of the PC Insiders Report holiday edition at your nearest Loblaw-owned location, or view your digital copy all season long at pc.ca.

By Christopher DurhamPublished On: November 14th, 2021Tags: Loblaw, PC, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.