Peachy! Co-op introduces new ‘sex on the beach’ inspired gin

British retailer Co-op is bringing back 90s vibes with its brand new ‘Sex on the Beach’ inspired summer gin, in-stores now.

The convenience retailer’s new £15 limited-edition Retail Brand (private brand) gin is infused with the classic ‘Sex on the Beach’ flavors of orange and cranberry with the addition of peach for a modern take on the cocktail made famous in the 90s. Available in-stores nationwide.

Jonathan Grey, Co-op’s spirits buyer, said: “’Sex on the Beach’ is the quintessential summer holiday cocktail and we have worked hard to recreate that classic fruity flavor with a modern twist for our shoppers to enjoy. It’s a great new addition to our growing own-label spirits range, which will be a real grown-up crowd pleaser for those summer garden parties and BBQs.”

New to Co-op’s premium range, the £15 Irresistible Peach, Orange and Cranberry Gin (40% ABV, 50cl) has been distilled five times and is limited edition for summer only. The gin is perfect paired with a classic tonic water or lemonade.

By Christopher DurhamPublished On: May 8th, 2022Tags: Coop, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.