CVS Features Private Brand in The ExtraCare Extra Thanks Event

CVS Health is hosting its 14-day annual app-exclusive ExtraCare Extra Thanks Event in July to say thank you its nearly 75 million loyal members of CVS’ longstanding and hugely popular ExtraCare Rewards program the way they want: digitally.

The program began July 10 and will run through through July 23. ExtraCare members who have their account linked to the CVS app will have access to these daily, free gifts within the “Deals & Rewards” section of the CVS app, which can easily be digitally sent to their ExtraCare card to redeem in-store or online while supplies last.

The free gifts will feature some of CVS’ exclusive Retail Brand (private brand) products including

CVS Health First Aid Case
CVS Health Melatonin Chewable Tablets
CVS Health Air Shield Effervescent Immunity Tables
Gold Emblem Abound Heavenly Light Popcorn
CVS Health Advanced Floss Picks
Gold Emblem Abound Omega Trail Mix
beverages, skin care and more

Shoppers can even snag ExtraBucks Rewards, aka free “CVS money” to use on a next trip.

“Deals & Rewards” section of the app, which can easily be digitally sent to their ExtraCare card to redeem in-store or online while supplies last. Plus, shoppers can now get their order in as little as one hour when you buy online and pickup in store with free CVS Pickup.

CVS said they saw a 40% increase in coupons sent to users’ ExtraCare cards from the app in the last year. So “we’re thanking” our ExtraCare members with what they want – more digital freebies and deals.

By Christopher DurhamPublished On: July 12th, 2022Tags: CVS HEalth, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.