Japanese Baker Taguchi Acquires Private Brand Manufacturer Brooklyn Brands

Japanese baker Taguchi & Co. has acquired private brand manufacturer Brooklyn Brands for eight figures, the move that will expand both company’s North American and global presence. Brooklyn Brands produces for retailers nationwide, including Albertsons, Costco, Kroger, Publix, Stop & Shop, Whole Foods, and Wegmans.

Founder Seth Zalkin wrote in an email to Forbes “Taguchi will enable Brooklyn Brands to leverage a dedicated R&D team in Japan and has already identified meaningful resources for U.S. operations. Its manufacturing expertise is unparalleled, and Taguchi will be investing significant resources in new equipment so Brooklyn Brands can make more and more innovative products,” he added. “For Taguchi, Brooklyn Brands will provide a platform to introduce its superlative Asian baked goods to the North America market and will offer a beachhead to build a significant U.S. platform.”

By Published On: June 20th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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