Branding
Misfit Markets Launches First Private Brand – Odds & Ends
Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever Retail Brand (private brand), Odds & Ends. The launch of Misfits Market’s new brand – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop. In contrast to other private brands that focus only on affordability, many of Misfits Market's Odds & Ends products have also been specifically designed to address supply chain inefficiencies. By
Netto Marken-Discount Launches Organic Brand Naturkind
German discount supermarket chain Netto Marken-Discount has introduced the new Retail Brand (private brand) Naturkind. The new brand was created to focus on strengthening the retailer's organic product portfolio. The brand offers quality organic products with holistic sustainability standards at a reasonable price. Each item is sourced from 100% controlled organic farming and produced in harmony with nature, animals, and people. According to the current ECO-Barometer of the German Federal Ministry of Food and Agriculture, 38% of those surveyed stated for the year 2021 that they often (33%) or exclusively (5%) buy organic products. Looking to the future, 47% of
Aldi All Day with new Merch!
U.S. fans of the discount grocer ALDI are excited to learn the news that the retailer is releasing a new Merch. The limited-time-only Aldi branded collection of ALDI Finds will become available on April 20 and include:ALDI Food Market PlaysetALDI Super Fan Activity BookHydration BottlesKeychain Coin HoldersPajama SetsSlidesSocks
Waitrose Attorneys Challenge Asda’s Just Essentials
Just one day after we announced the launch of the new Just Essentials by ASDA Retail Brand (private brand) British retailer Waitrose has launched a legal challenge against the new sub-brand. Waitrose, attorneys are claiming that Asda’s new sub-brand infringes on the trademark of their Essential Waitrose sub-brand.A spokesperson for Waitrose said: ‘We were surprised to hear that Asda is launching an essentials range as the Essential Waitrose brand has been in use since 2009 and has built up a strong reputation for value, quality and higher welfare standards in that time. As we’ve also protected the name as a
Asda launches new ‘Just Essentials’
UK retailer Asda today confirmed it will launch the largest budget-friendly essentials Retail Brand (private brand) range in the market to help millions of families fight rising living costs. ‘Just Essentials by Asda’ comprises 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great value. Products will arrive in store from May onwards and will be rolled out across the summer. The new range will span all key categories including fresh meat, fish and poultry, bakery, frozen, and all cupboard staples so that families can create their favorite meals,
Thrive Market’s New Planet-Friendly Cleaning Brand, Rosey
Thrive Market, the membership-based Vertex Award winning retailer of natural and organic foods, has launched Rosey — its very own planet-friendly cleaning Retail Brand (private brand) that hopes to redefine the way we think about caring for our homes. The new range features a variety of products, including but not limited to: dish soap, laundry detergent, bathroom cleaners, all-purpose cleaner, glass cleaner, cleaning concentrates, and reusable glass spray bottles. Every product is sustainably sourced, shockingly affordable, and seriously effective. Products include: No harsh chemicals. No synthetic fragrances. Ingredient transparency. Mineral- and plant-based formulas Ethical and cruelty-free supply chains. Christine McNerney,
Schwan’s Announces Rebrand to Yelloh
Schwan's Home Delivery, a pioneering food-delivery company in the United States, is continuing its commitment to reinvention by announcing its boldest move yet — a new name. Say hello to Yelloh! The Schwan's Home Delivery name and brand identity will begin its transition to Yelloh immediately. The new name and brand identity captures the retailer's optimistic spirit and unabashed enjoyment of delivering delicious frozen food to millions of customers spanning three generations as a family-owned business. Yelloh will continue to operate under the ownership of the Schwan family and remain headquartered in Minnesota as it has for 70 years. The
Target Brightens Spring With Stoney Clover Lane Collab
If you’re ready to shake off those winter layers and start fresh for spring, you’re going to love what’s coming next. Target and customizable accessories brand Stoney Clover Lane are teaming up on a limited-time-only collection of over 300 warm-weather pieces including apparel, accessories, swim, beauty essentials, outdoor items and more coming to Target.com and most stores April 2. Plus, for easy customization, patches, stickers and DIY kits (tie-dye anyone?) are a fun way to create your own one-of-a-kind look. Stoney Clover Lane x Target is designed to encourage you to express yourself through personalization and pieces that can be
Smile & You Are Unstoppable – No 7
Walgreens Boots owned Retail Brand (private brand) No7 is launching a new campaign and limited-edition lipstick line created in partnership with agency, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK. The teams work includes a new packaging, featuring the No7 logo and naming for the limited-edition lip-stick line, as well as consultation on social media assets, online content, point-of-sale comms, and experiential activations. At the center of the campaign is the ‘Universal Smiles’ brand world, an
Wild Harvest Debuts Fresh New Brand Design
Rhode Island-based UNFI and its Wild Harvest Retail Brand (private brand) is introducing a refreshed brand look designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste appeal. The new branding comes to life through a new logo and package design featuring vibrant shades and design elements that emphasize Wild Harvest’s commitment to organic farming and use of familiar ingredients. The new packaging also features the “Our Harvest Promise” seal and includes health callouts as applicable, such as gluten free and non-GMO project verified. “Wild Harvest is
