Branding
Slovakian online retailer Venhel Debuts Retail Brand
Slovakia online retailer Venhel has created an entire range of Retail Brand well-designed modern Retail Brand products. The branding created by Czech Republic agency MAISON D’IDÉE expresses an engaging personality and beautiful design VENHEL spicy sauces One of three product lines of chili brands. The main motif of the packaging is a beautifully illustrated rooster. The typography and logo placement draw on the VENHEL brand identity and the color palette differentiates the different chili sauces. What's Unique? The rooster's original illustration gives our packaging design an artisanal quality and authenticity. VENHEL organic lemonades Krampus &
Belk Launches New Wonderly Brand
Charlotte, NC-based department store Belk recently launched a new womenswear Retail Brand called Wonderly, a private brand that offers nearly the full assortment in sizes 4-26, as well as select styles in petite sizes 4-16. After spending extended time at home, people are eager to ditch their lived-in loungewear and are looking for new clothing options that combine both on-trend fashion and comfort. Wonderly is that brand, where customers can create countless casual looks to let their natural selves shine. Within in the Wonderly collection are effortless pieces assorted in beautiful earthy colors, textural fabrics, and eye-catching patterns. The
Join the Velocity Institute Now & Save 50%
Become a PRO or PLUS Member and Save 50% Since our launch almost a month ago the Velocity Institute (RBI) has grown exponentially. Retailers, Manufacturers and Solution Partner's have joined our ranks eager to create the future of Private Brand. The RBI platform embraces both in-person and virtual interaction to create the next generation of membership experience designed to provide member value 24/7/365. RBI’s modern model includes a freemium Basic level and Plus- and Pro-level paid memberships. Don't miss your opportunity to become a PLUS or PRO member for half off. Save 50% off your first year’s membership when
Global Retail Brands Magazine Interview with Christopher Durham
Take a look we were featured in an interview in Global Retail Brands Magazine. The magazine chatted with Christopher Durham about the launch of RBI. A Q&A With Christopher Durham, President, RBI The newly launched Velocity Institute (RBI) is the global professional membership organization committed to advancing retailers and their brands across all categories and channels. RBI offers new takes on events, education, networking and research for this industry sector. Launching with a founding advisory board of more than two dozen retail executives and solution partner companies, RBI will replace My Private Brand, the groundbreaking thought leadership website introduced
No kidding: Sainsbury’s unveils Habitat Kids
UK retailer Sainsbury’s is setting its sights on the £400 million children’s furniture market with the launch of Habitat Kids, the Retail Brand’s first-ever comprehensive furniture range designed and crafted specifically for children. The new range is part of a wider relaunch of the iconic British brand, which has been styling the nation’s homes since 1964. The range includes hand-drawn alphabet wall art, rainbow rugs, tropical leaf garlands and ‘hide and seek’ bed canopies, all created by Habitat’s 20-strong team of in-house designers and focusing on fun, education, and practicality for customers and their children. The new range comes
Bed Bath & Beyond Launches Studio 3B Contemporary Home Decor
Bed Bath & Beyond today announced the launch of Studio 3B, a new Retail Brand line of contemporary home décor inspired by modern design, Studio 3B helps customers "home, happier" by offering approachable, modern designs for everyday living. A curated collection of casual, warm and inviting homeware, Studio 3B's subtly refined, on-trend assortment includes décor, bedding, bath and accent furniture. The affordably-priced assortment—available online and in stores now—encourages a mix-and-match approach, making it simple to update and refresh any living space. Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed," said Joe
Walmart Doubles Down on Kids’ Fashion with Free Assembly Kids
Walmart, continue to focus on growing their fashion assortment of exclusive, elevated Brands that offer customers quality, on-trend and accessible style at an incredible value. They recently celebrated the one-year anniversary of their Free Assembly Retail Brand launch for women and men — a key addition to their assortment of exclusive, elevated brands, which also include Scoop, Sofia Jeans by Sofia Vergara and ELOQUII Elements. Free Assembly, which is designed by the retailer's stellar in-house design team, offers effortless and elevated style essentials without the elevated price tag. On Friday Deanah Baker, SVP, Men’s, Kids, Shoes, Walmart U.S. announced
Velocity Institute Launches With Bold Mission to Change Private Brand
Private label is dead. Private brand will become Retail Brands! CHARLOTTE, N.C. — September 22, 2021— The Velocity Institute (RBI) launched today as a new global professional membership organization committed to advancing retailers and their brands across all categories and channels. Christopher Durham, president of RBI, announced in front of more than 600+ industry executives at the live virtual Innovation Summit this morning. Launching with a founding advisory board of more than two dozen retail executives and solution partner companies, RBI will replace My Private Brand, the groundbreaking thought leadership website introduced in 2008. Christopher Durham, President, Velocity Institute
New Designs for Coop Sweden Inspired by Fibonacci
With inspiration from the Italian mathematician Fibonacci, design agency Bedow has designed the new packaging design for Coop Sweden’s private brand pasta assortment. By allowing the Fibonacci sequence of numbers to guide the graphic decisions, Coop has been provided with a flexible and distinctive design system that clarifies the pasta range and stands out in the shelves. Coop Sweden has grown into one of Sweden’s largest grocers with a vast range of products. Coop’s private brand pasta range struggled with a rather homogeneous look which made it difficult for customers to navigate among the different products. Therefore, the team
JCPenney Rethinks & Redesigns Two Private Brands
Department store stalwart JCPenney continues to attempt to reinvent itself and private brand continues to take a key role in that reinvention. The lateste move comes with the newly reimagined J. Ferrar and Stafford collections bring style and versatility to menswear. The J. Ferrar brand has been redesigned with modern style and comfort in mind, merging tailored suiting with easy to move in products. Now offering an expanded assortment of contemporary pants, shirts, and layering pieces, the J. Ferrar line makes it easy for the modern man to mix and match effortlessly and show up feeling current and credible. The
