Branding
Chef Jean-Georges’ Tin Building Redefines the Food, Grocery and Retail Experience
New York City is known for its ambitious approach to retail, but few projects have generated as much excitement as the Tin Building by Jean-Georges – Michelin-award-winning chef Jean- Georges Vongerichten’s 53,000 sq.-ft., 2-story sprawling culinary marketplace at the former site of NYC’s historic Fulton Fish Market. Featuring 6 full-service restaurants, 6 fast-casual counters, 8 marketplace vendors, 4 bars, a candy store, a private line with 24 collections, and more than 400 SKUs, the eagerly anticipated project has set its sights on transforming the district by redefining what a marketplace can be. Looking to build a brand to match
10th Anniversary Vertex Awards Opens For Entries
Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global competition devoted exclusively to private band package design. Vertex celebrates its tenth year of recognizing
Albertsons Toasts the Holidays with the Launch of Vinaforé
Albertsons Companies invites customers to toast this holiday season with its new, premium Vinaforé Collection. The Retail-Owned Brand (private brand) collection features five distinctively crafted varietals originating from some of the best wine regions in the world and is now available at Albertsons Cos. owned stores including Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb, and United Supermarkets. Albertsons invites customers to toast this holiday season with its new, premium Vinaforé Collection, curated by Curtis Mann, Master of Wine at Albertsons Cos. Photo courtesy: Albertsons Companies The Vinaforé Collection was curated by Curtis Mann, Master of Wine at Albertsons Cos.,
Free Networking & Cocktails in Chicago This Monday Night!
Join myself and the Velocity Institute team for the final Meetup of 2022. The FREE networking event will be held in Chicago and is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail and a conversation. Kings is just steps away from the Donald E. Stephens Convention & Conference Center and the Kings Draft Room is the ideal spot to network. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at Kings Dining & Entertainment
Asda Launches Modern Take on Christmas
UK big-box retailer Asda had one thing on their 2022 wish list. To modernize their Christmas Retail Owned Brand (private brand), elevating quality perceptions along the way. British agency OurCreative were tasked with rekindling the Christmas spirit, and they delivered just in time for winter. The creative concept “A Magical Christmas, All wrapped up by Asda” reimagines packaging as a beautifully wrapped present. Each side is enhanced with a wrap-around pattern, handwritten elements, and Christmas cracker humor stamps. A jewel-tone color palette allows for more robust differentiation when needed while still harnessing the magic feel of Christmas. Photography played a
AWG Debuts Redesigned Best Choice
Associated Wholesale Grocers the nation’s largest cooperative food wholesaler to independently owned supermarkets has introduced a redesign of AWG Brands, the coops private brand portfolio. AWG is introducing new branding and package designs for its brand, Best Choice. The updated branding will help AWG member retailers build private brand loyalty. “This is a very exciting time for AWG as we embark on updates to our Best Choice brand,” said Kate Favrow, marketing, and brand development director. “The redesign will optimize the impact of the brand at store level and continue to build a brand consumer can trust across categories.” The
RSVP Now & Join us in Chicago for Drinks!
Join myself and the Velocity Institute team for the final Meetup of 2022. The FREE networking event will be held in Chicago and is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail and a conversation. Kings is just steps away from the Donald E. Stephens Convention & Conference Center and the Kings Draft Room is the ideal spot to network. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at Kings Dining & Entertainment
BuyBuy BABY Debuts First Private Brand: Mighty Goods
Bed Bath & Beyond Inc. today announced that its buybuy BABY banner has launched its first Retail Brand (private brand). The mighty goods brand brings customers a collection of baby and toddler essentials informed by and designed for the realities of parenting. Mighty goods products combine thoughtfully-designed pieces with attractive prices starting at $2 on apparel, bed and bath products, room decor, nursery furniture, and more. "We're always listening to what our buybuy BABY community wants and needs," said Patty Wu, Executive Vice President and Brand President of buybuy BABY. "That's how we know quality products at parent-friendly
Drinks on us CHICAGO – Velocity Meetup!
Join myself and the Velocity Institute team for the final Meetup of 2022. The FREE networking event will be held in Chicago and is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail and a conversation. Kings is just steps away from the Donald E. Stephens Convention & Conference Center and the Kings Draft Room is the ideal spot to network. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at Kings Dining & Entertainment Rosemont,
Walmart Introduces Joyspun
The intimates category is undergoing a significant transformation, shifting to an era of inclusivity, body positivity, and styles prioritizing comfort and confidence. At Walmart, they are making a few big changes as they continue to evolve and grow the retailers fashion assortment to reflect these trends and create brands that resonate with Walmart customers, helping them look and feel their best.This week Walmart introduced Joyspun, an elevated sleepwear and intimates Retail Brand (private brand) that’s fresh and modern. Joyspun will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s intimates
