Branding
IKEA Celebrates the Holidays with Vinterfint
This season at IKEA, the iconic retailer is in the mood to celebrate the magic of the holidays with a new Retail Brand (private brand) winter collection, VINTERFINT 2022. Inspired by Scandinavian folklore and handicraft, it has everything you need to turn your home into a holiday wonderland. The new IKEA winter collection, VINTERFINT 2022, is filled with holiday decorations and essentials to help make the holidays feel magical. For this year’s collection, our designers turned to memories of childhood holidays, fairytales, and snowy Scandinavian landscapes dotted with rustic red cottages as inspiration. The collection of holiday decor features folkloric
Target Posts 4 Director Jobs for New Private Brand Strategy Team
Minneapolis-based Target is hiring a new team to help drive the future of Retail Brand (private brand) at Target. The new team will be led by Senior Director, Target (Owned Brands) Kiran Vutla. The four Director level roles are aligned to specific Owned Brand businesses and will each be responsible for leading and supporting strategy development and execution across Design, Product Operations, and Brand Management. Director Owned Brand Business Strategy - Home Director Owned Brand Business Strategy - Apparel & Accessories Director Owned Brand Business Strategy - Essentials & Beauty / Hardlines Director Owned Brand Business Strategy - Food
Gopuff Launches New Health and Wellness Brand, Goodnow
Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel better faster - for less.“Health and wellness - an $80+ billion market in the U.S. - has been one of Gopuff’s fastest-growing categories,” said Jessica Glendenning, Director of Private Label at Gopuff. “As consumers become increasingly interested in private label products, Gopuff is uniquely positioned
Albertsons Relaunches Waterfront Bistro With 100% Responsibly Sourced Seafood
Albertsons Companies is diving into National Seafood Month by relaunching their Retail Brand (private brand) Waterfront Bistro and affirming its commitment to providing customers with high-quality, traceable seafood from environmentally and socially responsible sources. Waterfront Bistro, which can be found at Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Tom Thumb and more, features the Responsible Choice logo indicating that 100% of its seafood items meet Albertsons Cos.’ Responsible Seafood Policy. In an effort to continue working towards industry best practices in traceability, Waterfront Bistro seafood is third-party audited to ensure every fish, shrimp or shellfish has been raised or caught in ways
Morrisons Reimagines Organic
After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a refreshed brand positioning and changing consumer behavior around the consumption of organically produced products. It was important that the work educates consumers on what organic stood for by defining a distinctive and disruptive identity and easy-to-navigate value proposition that would appeal to a growing spectrum
Boots Launches New ‘Everyday’ Range
Walgreens-owned British drugstore chain Boots announced earlier this month the launch of its new low-price Retail Brand (private brand) "Everyday" a range of essential products. The lines are all priced at £1.50 or less and include 60 essentials across toiletries, skin care, dental, haircare, and period products. In addition to being affordable, the new range comes with the Boots promise of trusted quality, based on decades of research and science. Available online at boots.com from 7 September and rolled out to over 1,000 Boots stores across the UK over the next few weeks, the range is the latest addition
Dollar General Introduces OhGood! Vitamin Gummies
Goodlettsville, Tennessee-based discount retailer Dollar General announced this week the launch of the new health and wellness supplement Retail Brand (private brand) OhGood! “Vitamins and supplements can be beneficial for many of our customers, particularly those with certain medical conditions or dietary restrictions,” said Albert Wu, Dollar General’s chief medical officer. “In those instances, gummies can be an option and may promote adherence to a daily regimen.” The OhGood! line of gummy vitamins supply nutrients that help make everyday wellness routines easy, fun and delightful, offering a way for both adults and kids to enjoy daily nutritional support. The entire
Target Ups Style Game with a New Brand, Future Collective
Looking for fashion inspiration this fall — and beyond? Minneapolis based retailer Target has you covered. Introducing Future Collective — a new, first-of-its-kind Target Retail Brand (private brand) coming to select stores and Target.com on Sept. 11. Target’s well-known as a destination for accessible design and a selection of exclusive, national and private brands. Now they are raising the bar with Future Collective, featuring collections co-designed with a rotating roster of style and cultural influencers with diverse points of view in fashion. The goal? Capture each influencer’s unique style and personality and bring it straight to our fashion-conscious guests. Each
Kroger Launches Smart Way Discount Brand
Kroger announced late last week Smart Way, a new opening price point Retail Brand (private brand). This range brings together a collection of products from 16 existing brands into one, easy-to-find identity brand. "As our customers face an ongoing inflationary environment, we know they are looking to stretch their dollars further than ever before," said Stuart Aitken, Kroger's senior vice president and chief merchant and marketing officer. "Smart Way is an exciting, eye-pleasing product line that will be easy for customers to find. By adding a simplified opening price point brand strategy to Our Brands (private brands) portfolio, we
Join Us for FREE Drinks & Networking in CHICAGO
Please join us for our final in person Velocity Institute Meetup of 2022. The FREE networking event will be held in Chicago and is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail and a conversation. Kings is just steps away from the Donald E. Stephens Convention & Conference Center and the Kings Draft Room is the ideal spot to network.Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at Kings Dining & Entertainment Rosemont, just
