Marketing
Kroger Cooks up Mother’s Day Brunch
Just in time for Mother's Day the Kroger Co. shared a delectable brunch to celebrate Mother's Day complete with dessert and mimosas all under $2 per serving. "Mother's Day is a special time to show gratitude. This holiday, celebrate the moms in your life with a brunch that is affordable, easy and delicious," said Stuart Aitken, senior vice president, chief merchant and marketing officer. "We are here to make this Mother's Day one to remember with Locked In Low prices on items you need to celebrate Mom. We have a meaningful, measurable impact on tens of millions of families
ALDI to Drop Exclusive, Limited Time Mother’s Day Gifts
This Mother’s Day, shoppers can impress mom with premium gifts from ALDI, starting at just $4. From trendy wine and accessories, such as refreshing sparkling rosé and a winedispensing tote, to home décor and kitchen must-haves, like stylish wall sconces and serving boards, the ALDI Finds aisle is the destination for all things ‘mom.’ ALDI Finds are limited-time, Retail-owned Brand specialty items, released each week and displayed within a dedicated aisle . Typically tied to a theme or season, ALDI Finds are intended to delight shoppers with new and innovative products that range from unique foods and home goods to
Kroger Serves a Hoppy Easter
Kroger today shared a zero-compromise fresh Easter menu to serve a family of ten – complete with every bunny's favorite candies—for less than $7.50 per person. "At Kroger, we offer lower prices and more choices every day," said Stuart Aitken, senior vice president and chief merchant & marketing officer. "We promise our customers a zero-compromise Easter meal that is delicious and made affordable by our everyday low prices. Kroger is Fresh for Everyone no matter the day, year or holiday. This Easter is better than inflation free with the consistent value and savings we offer our customers every day,
The Fresh Market Partners with Chef Anna Rossi on Shoppable Streaming Content
Greensboro, N.C.-based grocer The Fresh Market is welcoming spring and the upcoming Easter holiday by launching an annual partnership with Boston celebrity Chef Anna Rossi. In her new role as a brand ambassador and spokesperson, Rossi will create recipes, lifestyle content and host a monthly live streaming shoppable event on the company’s website. The celebration begins with Rossi hosting, “Plan an Easter to Remember with The Fresh Market & Chef Anna Rossi,” bringing Easter to life with chef-inspired recipes and tips for a memorable holiday. Customers will be able to shop live during the event and the replay (March 23-April
A-Tisket, A-Tasket, a Joyful A Favorite Day Target Easter
Milk or white chocolate bunny? Marshmallow or peanut butter egg? When filling up your Easter basket this year, there’s no need to make hard choices. That’s because Target is offering more than 200 seasonal treats ahead of the holiday for under $5.Our affordable basket builders go beyond a wide assortment of treats from manufacturer brands to include more than 30 new seasonal sweets and snacks from Target-owned brand Favorite Day. With so many choices, you can pick a mix of flavors and fun to create a truly memorable Easter basket.Here are a few suggestions for assembling that perfect assortment: Bunny-shaped bark studded
Kroger $2.5 million “Simply the Best” Private Brand Commercial
This year Cincinnati-based grocer Kroger spent an estimated $2.5 million (iSpot) on a BOLD TV commercial during the AFC Championship Game promoting its eponymous own brand. The ad avoids the “As good as or better than” trope which has dominated traditional private label messaging in favor of a BOLD and Confident message: The voiceover begins “When you get proven quality at lower-than-low prices with Kroger brand products, it feels like you’re winning,” Tina Turner's iconic raspy voice kicks in “You’re simply the best better than all the rest. You're simply the best.” The narrator picks up, “Find the
Dining Al Tesco: Supermarket Treats Fans To A High-End Tasting In The Aisle
UK retailer Tesco has launched a brand-new Premium Meal Deal, offering a premium main, snack, and drink for just £5.00 for Clubcard members. The new meal deal, which sits alongside the supermarket’s iconic regular meal deal, gives shoppers even more choice when it comes to quality on-the-go food at great value prices. Shoppers who fancy leveling up their lunch can pick up Retail-owned Brand (private brand) Tesco Finest and Wicked Kitchen mains as well as itsu, YO! Sushi and Pollen & Grace. To mark the launch, Tesco invited two meal deal enthusiasts to be the first to
Aldi UK Launches ‘Magic Bags’ With £10 Worth of Food For £3.30
Aldi UK has partnered up with the world’s largest surplus food platform to offer Aldi x Too Good To Go ‘Magic Bag’ for just £3.30 at hundreds of its British stores. In a bid to tackle food waste, while offering even low prices, Aldi teamed up with Too Good To Go to offer surplus food bags in its 990 British stores. The ‘Magic Bags’ will be packed full of a wide range of primarily Retail-owned Brand (private brand) groceries that are approaching their sell-by or use-by dates at less than a third of the price. The bags will sell
7-Eleven Brews Up New “Take it to Eleven” Campaign
On Monday, 7-Eleven debuted new advertising spots celebrating its customers' love of coffee and the lengths they'll go to obtain a fresh cup. Rooted in the cultural trends that bring together all coffee fanatics, these ads demonstrate that nothing can keep 7-Eleven stans away from their brew—whether that means arriving late to a meeting with a cup of to-go coffee or sipping on an iced latte in the middle of a blizzard. The three ads focus on the core strengths of 7-Eleven's OG To-Go since 1964™ Retail-owned Brand coffee:Mighty Mite: 7-Eleven fans take pride in the quality of their cars, their look, and
Trader Joe’s Scent-sational Candle Contest
As evidenced by the overwhelming response to the 14th Annual TJ’s Customer Choice Awards, Trader Joe’s customers love putting the retailer's products to a vote. As also evidenced by the overwhelming response to the 14th Annual TJ’s Customer Choice Awards, shoppers seasonal Scented Candles—this rotating lineup of luminaries took the “Favorite Household Product” title for the 4th year in a row. This got Trader Joe’s thinking: if you love contests… and you love candles… then why not let you, customers, vote on which Scented Candle they would like to smell next? Customers are, after all, Trader Joe’s
