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Shoppers Go Wild as Aldi’s Sweet Shop Themed Soft Drinks Return
Aldi shoppers are rejoicing in the United Kingdom recently announced the return of its Retail Brand (private brand) Vive Sweet Shop Drinks (1L). For just 39p, a single glass of any of the four nostalgic flavors can take customers straight back to their childhood: whether it be the classic Rhubarb and Custard, sharp Fruit Salad, fruity and tropical Pineapple Cubes, or tangy Cherry Lips. Customers can add all four flavors to their basket for the bargain price of just £1.56! Shoppers will need to be quick to get their hands on these sweet sparkling drinks, as like any Aldi Special buy, once
UNFI: Category Manager- Brands + – Open to Remote
Job Overview: Strategically manages categories to increase sales, gross dollars and market share versus prior year, to meet or exceed projected numbers. Creates and implements pricing, promotion and assortment for each assigned category, based on detailed analysis of past performance and results, industry best practices, and consumer trends. This level is considered a fully experienced level. Incumbents are able to independently handle complex issues affecting assigned complex categories and create innovative solutions. Job Responsibilities: Creates yearly category business plan based on detailed analysis of previous results and market trends Meets or exceeds projected sales and profit contribution Creates detailed pricing
Woolworths South Africa – Let it Shine!
This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Woolworths South Africa and showcases South African Tik Tok and YouTube star Lloyiso. The R&B singer has recently signed to New York-based Republic Records, who have Drake, The Weeknd, Ariana Grande, Pop Smoke, and Post Malone on their roster. “This Christmas we’re celebrating those who kept our light shining bright. So set the table, put on your festive best and celebrate moments that matter with the ones you love.” #WooliesChristmas
Happy Holidays from RBI
Wishing you happy holidays and a wonderful New Year. Best wishes from the Velocity Institute.
Pingo Doce Commits to Nutri-score on Retail Brand
Portuguese retailer and Vertex Award Wwinner Pingo Doce has begun including Nutri-Score nutrition ratings on its Retail Brand products helping consumers to make more conscious and informed food choices. The Nutri-Score is a nutritional symbol on the front of food product packaging, which provides information on the nutritional profile of food. In practice, this logo allows consumers to make better food choices more easily, as well as comparing different products in the same range or category. “Adhering to Nutri-Score is another step for Pingo Doce to promote health through food, one of our main missions. Our Private Brand has a
Elevate the Experience With Asda Gastro
In their quest to differentiate their Retail Brands range UK retailer Asda and their agency Our Creative asked the question “How do you elevate the experience of a ready meal into a fine dining occasion?” The result was the expansion of the retailer’s premium brand Asda Extra Special to a new range Asda Extra Special Gastro that capitalized on the dine-in experience at home category that naturally occurred due to nation-wide lockdowns. The team were challenged to create a more premium offering (in an already premium tier) to justify the trade-up in price, while also looking into how to
PLMA’s 2021 “World of Private Label” International Trade Show Cancelled
As the Netherlands and other European countries battle Covid-19 with increasingly stringent government mandates on assembly and movement, PLMA has decided to cancel its “World of Private Label” Trade Show, which was set for the RAI Exhibition Centre on 14-15 December, according to an announcement by the PLMA International Council. The PLMA show annually attracts thousands of exhibitors and visitors to the RAI and is the world’s largest trade fair of its kind. The December event was actually the rescheduled May 2021 show, which also fell to Covid-19 restrictions. In announcing the December cancellation, PLMA assured its members, retailers, and
