Kroger’s Simple Truth Innovates On Instagram
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https://www.instagram.com/p/CBnhtZrAP5t/Cincinnati based grocer Kroger continues to innovate with its $2b+ private brand Simple Truth this time with marketing aimed directly at the social media savvy. Kroger innovation chef’s Alyssa and Mike are pumping out energetic 3-4 minute recipe/cooking Instagram videos that seem to be catching the attention of shoppers.
https://www.instagram.com/p/CBvfKchAq_E/
https://www.instagram.com/p/CBqGXnpglQf/
https://www.instagram.com/p/CBoKy-FA1K7/
[/et_pb_text][et_pb_text _builder_version=”4.4.8″ hover_enabled=”0″]https://www.instagram.com/p/CBnhtZrAP5t/
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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