Sip into summer: Asda Launches Three New Private Brand Gins
[et_pb_section fb_built=”1″ _builder_version=”4.4.8″][et_pb_row _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″]

Ready to taste a trip down memory lane? British retailer Asda has announced the launch of three brand new private brand Extra Special gins, inspired by traditional sweet shop flavors; Extra Special Strawberry Laces GinExtra Special Cola Cube Gin and Extra Special Rhubarb and Custard Gin.

Revel in nostalgia with these vibrant, glittery and tasty new gins. Ideal for serving at summer BBQs or evening soirees, the new gins are set to inject a burst of fun to any cocktail or G&T with the full range of sweet shop flavors available from 22nd June for just £18 each.

Oozing with that unmistakable cola flavor we all know and love, the Extra Special Cola Cube Gin is finished with a magical golden shimmer for extra fun. For those with a sweeter tooth, the Extra Special Strawberry Laces Gin tastes delicious and is also infused with a sprinkle of glitter to make for a sparkly G&T.

A perfect balance of sweet and sour, the Extra Special Rhubarb and Custard Gin delivers flavors of sour rhubarb with sweet custard to make an irresistible tipple. Simply add your favorite mixer and give it a shake to reminisce of summer days eating sticky rhubarb and custard sweets in the sun.

Marion Muir, Sprits Product Development Manager at Asda, comments: “Novelty gins have become a summer essential for our customers who love to try innovative and wonderful flavors.

“The new range has been created to ensure the gins are both delicious to drink yet also dazzling to look at, delivering popular flavors we know the nation loves, and at a great price point too.”

The launch of the new flavors comes after Asda successfully brought the Extra Special Lemon Sherbet Gin, Extra Special Pear Drop Gin and Extra Special Parma Violet Gins to shelves in 2019.

The new gin range now instore and online for £18 per 70cl bottle.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
By Published On: June 24th, 2020Tags: , , , , ,

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024