Whole Foods Market ‘Eat, Drink and Be Merry’ with 365 Everyday Value
In the latest TV commercial from Whole Foods Market ‘Eat, Drink and Be Merry’ the natural and organic grocer features its recently redesigned private brand 365 Everyday Value with a clever rhyme. The grocer highlights its brand promise and offerings including sustainable meat and dairy items that include no sweeteners, no unnecessary ingredients, and of course never scary.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
