Walgreens Boots Alliance, Inc. iconic beauty private brand No7, is introducing Unstoppable Together in the U.S., a multi-year campaign under which the brand will partner with organizations and individuals who are also focused on helping support women defy stereotypes and enabling them to reach their full potential. This is No7’s latest chapter in their 85-year commitment of being an ally to unstoppable women. No7’s Unstoppable Together U.S. movement kicks off addressing the SHEcession, a recession that disproportionately affects women. Three in five women turn to their female friends and colleagues as their preferred support systems, which is why No7 is uniting unstoppable women behind the SHEcovery. Joined by women’s advocacy thought leaders – Arianna Huffington, Maria Shriver, Tamron Hall, Dr. C. Nicole Mason of Institute for Women’s Policy Research (IWPR) and more – No7’s Unstoppable Together U.S. movement provides inspiration, resources and practical tips to help women reenter the workforce.
“According to the Department of Labor, women are exiting the labor market at four times the rate of men,” said Dr. Mason, president and chief executive of IWPR, who initially coined the term SHEcession in May 2020. Dr. Mason states, “No matter how resilient or strong, women – and particularly women of color – are feeling the brunt of this recession due to systemic inequalities and stereotypes such as a women’s role in society as the homemaker or the caregiver. No7’s Unstoppable Together aligns with IWPR’s mission to improve the lives of women and we look forward to working with them to help cast a light on the SHEcovery.”
To spark open conversation, No7 is releasing an original female-produced film that captures the feeling and magnitude of the SHEcession’s impact by not only presenting facts and figures, but through vivid visual representations of women’s stories. The video is punctuated with a call-to-action for how everyone can learn more about the SHEcession, support each other in these unprecedented times and get access to helpful resources that will hopefully assist the SHEcovery.
“The unequal impact of this recession jeopardizes the progress towards a more equitable society that women, and No7, have strived towards for decades,” states Anisha Raghavan, Chief Marketing Officer, Global Brands Americas at Walgreens Boots Alliance. “As a company with an 85-year history of supporting spirited women as they’ve led the changing views of women in society, it is important for No7 to join the conversation and provide tangible resources to women.”
In its efforts to aid the SHEcovery, No7 is partnering with influential women advocacy groups to provide free, easily accessible educational resources to women through the following:
- On Wednesday, February 24, 4:00 – 8:00 PM EST, join the free, virtual No7 Unstoppable Together Job Summit, in partnerships with FORTUNE, Hello Sunshine and The Female Quotient to hear from powerful female mentors and thought leaders including Arianna Huffington, Maria Shriver, Tamron Hall, Kate Walsh and many more!
- No7 is also offering an estimated $100K worth of free coaching sessions from The Female Quotient; topics include interview skills, networking in the new normal, pivoting careers, rewriting your job loss story and more
About the Author: Christopher Durham
