Publix Gingerbread Stores & Retail Brand Differentiation
Florida-based grocer Publix is putting a new twist on a classic holiday treat.
The supermarket released a limited-edition Retail Brand gingerbread kit that allows shoppers to build and decorate their own edible gingerbread Publix grocery store.
“We know our fans love checking out the newest Publix locations,” said the company. “So we’re excited to share the sweetest and smallest one of all: the Publix Super Markets Gingerbread Store! Just in time for the holiday season, this fun-to-decorate kit is now available in stores. It has everything you need to combine your love of Publix with the classic tradition of building gingerbread houses with loved ones.”
The gingerbread store kit includes:
- Cheerful assorted gumdrops
- Holly jolly holly and berries
- Joyful red and green jelly rings
- Magical miniature shopping carts
- Merry and bright assorted candy lights
- Pre-baked and notched gingerbread for building your masterpiece
- Swirly twirly peppermint candy tree
- White, red, green and black icing to assemble and decorate the gingerbread store
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
