YouTube Stars the Try Guys partner with Kroger for the Mystery Wheel Cooking Challenge
During this year’s holiday season Kroger and its Retail Brands (private brand) have continued their partnership with YouTube stars The Try Guys. Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang an often-chaotic group of guys who will try pretty much anything for the audience’s entertainment.
The YouTube video features an extra special holiday edition of the Try Wheel Challenge. The challenge includes lots of private brand products and holiday leftovers the teams will use to create their holiday dishes. As of the beginning of January, the video has more than 1 million views, 1,00 comments, and 48,000 likes.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
