Today, Albertsons announced the winners of its FRESH PICKS Exclusive Product Awards, which asked customers to vote on their favorite Retail Brand (private brand) products across seven grocery categories. The results are in, and topping the list was the Signature SELECT Ice Cream + Store Baked Cookies combination. Six additional winners were also awarded the FRESH PICKS Awards Seal including Signature RESERVE Cabernet Sauvignon, which voters picked over coffee, and kids-favorite Signature SELECT Mac & Cheese.
To celebrate the FRESH PICKS winners, Albertsons Cos. banner stores will be offering exclusive deals, loyalty offers and recipe content featuring the winning products during the month of January.
“As more meals are eaten at home, we’re always looking for ways to inspire our loyal shoppers,” said Katie Ceclan, Vice President of Brand Marketing. “From quick and easy dinners to go-to snacks, the FRESH PICKS Awards are an exciting way to celebrate our fan-favorite Own Brands products and provide inspiration in the kitchen.”
The winners were chosen among the Retail Brand portfolio products, which is comprised of 12 Albertsons Cos. private brands that are sold at more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, and Acme. The full list of categories, winners and runners-up include:
- ‘Treat Yourself’ Combo: For the moments when you deserve that special combination to treat yourself, these product pairs are perfect.
- Go-To Easy Meal: When you’re running short on time and need to get a delicious, but quick meal on the table.
- Winner: Signature SELECT Pasta & Signature SELECT Pasta Sauce
- Runner Up: Signature Cafe Deli Rotisserie Chicken
- Good For You Favorite: Select products that are good and good for you
- Winner: O Organics Salads and O Organics Veggies
- Runner Up: Open Nature Gluten Free Cauliflower Crust Pizza
- Grab-And-Go: On the go snacks that are your go-to
- Winner: O Organics Popcorn
- Runner Up: Open Nature Cheese Crisps
- Kid Favorites: Kid and parent approved products that will ensure your kids are satisfied
- Winner: Signature SELECT Mac & Cheese
- Runner Up: Lucerne Family Size Cheeses
- Breakfast Nosh: The perfect morning kick-start products for the most important meal of the day
- Winner: Signature SELECT Bacon
- Runner Up: O Organics Cage Free Eggs
- Adult Beverage: Products reserved for only the adults
- Winner: Signature RESERVE Cabernet Sauvignon
- Runner Up: O Organics Coffee