Albertsons Announces Winners of the First FRESH PICKS Awards

Today, Albertsons announced the winners of its FRESH PICKS Exclusive Product Awards, which asked customers to vote on their favorite Retail Brand (private brand) products across seven grocery categories. The results are in, and topping the list was the Signature SELECT Ice Cream + Store Baked Cookies combination. Six additional winners were also awarded the FRESH PICKS Awards Seal including Signature RESERVE Cabernet Sauvignon, which voters picked over coffee, and kids-favorite Signature SELECT Mac & Cheese.

To celebrate the FRESH PICKS winners, Albertsons Cos. banner stores will be offering exclusive deals, loyalty offers and recipe content featuring the winning products during the month of January.

Katie Ceclan, VP of Brand Marketing, Albertsons

“As more meals are eaten at home, we’re always looking for ways to inspire our loyal shoppers,” said Katie Ceclan, Vice President of Brand Marketing. “From quick and easy dinners to go-to snacks, the FRESH PICKS Awards are an exciting way to celebrate our fan-favorite Own Brands products and provide inspiration in the kitchen.”

The winners were chosen among the Retail Brand portfolio products, which is comprised of 12 Albertsons Cos. private brands that are sold at more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, and Acme. The full list of categories, winners and runners-up include:

By Published On: January 10th, 2022Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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