Thrive Market, the membership-based Vertex Award winning retailer of natural and organic foods, has launched Rosey — its very own planet-friendly cleaning Retail Brand (private brand) that hopes to redefine the way we think about caring for our homes. The new range features a variety of products, including but not limited to: dish soap, laundry detergent, bathroom cleaners, all-purpose cleaner, glass cleaner, cleaning concentrates, and reusable glass spray bottles. Every product is sustainably sourced, shockingly affordable, and seriously effective.

Products include:

• No harsh chemicals.
• No synthetic fragrances.
• Ingredient transparency.
• Mineral- and plant-based formulas
• Ethical and cruelty-free supply chains.

Christine McNerney, Thrive’s senior director of non-food brands, discussed the launch, “We really created [Rosey] to be effective for your home, your family, and your planet,” McNerney explains. And with extremely high internal standards for ingredients, sourcing, and transparency, that feat was certainly achieved.

The brand ensures raw materials and ingredients are not only healthy, but also ethically sourced throughout the entire supply chain cycle. And outside of the ingredient formulation, a key focus is continuing to reduce the amount of plastic used in packaging. With this in mind, Rosey offers three cleaning concentrates: Glass & Mirror Cleaner Concentrate, All Purpose Cleaner Concentrate, and Tub & Tile Cleaner Concentrate. There are three (very chic) corresponding reusable glass bottles, so you’ll be helping the planet and saving your hard-earned money along the way. Pro tip: Save even more when you score the Cleaner Concentrates & Reusable Spray Bottles Bundle for only $36.99.

And when it comes to transparency, Rosey takes no shortcuts. For example, you will never just see “fragrance” as an ingredient in the formula. You will instead see something like “lemon peel,” “lavender,” or “eucalyptus leaf oil.”

All of the products are under $12.