Throughout May, more than 900 Commissary Store Brand products will be priced at least 20% below on-shelf national brand equivalents during the Defense Commissary Agency’s Commissary Store Brands (CSB) Price Shield Event. The event takes place at stateside commissaries, excluding Alaska and Hawaii.

The agency is working with its Retail Brand (private brand) supplier SpartanNash to launch one of the commissaries’ largest private brand promotional events, said Jim Flannery, acting executive director of DeCA’s Sales, Marketing and Logistics Group.

“If you haven’t been to the commissary lately now is the time to return for huge savings,” Flannery said. “In this time of inflation, our Commissary Store Brands are fighting the good fight against rising prices with at least an extra 20-30% off our already low commissary prices.”

“This is without a doubt one of our biggest commissary store brand promotions ever,” said Scott Daly, chief of DeCA’s private label program. “Our Commissary Store Brand products allow us to offer the savings our customers have earned with the quality they deserve.”
DeCA introduced its private brand program in 2017 and now has nearly 980 Commissary Store Brand products. Store brand sales in fiscal 2021 were over $128.3 million and the program moved almost 55 million units.

“We’re serious about offering our patrons quality products and adding the savings back in their pocket,” Flannery said.