Dutch grocer Albert Heijn is expanding the number of its Retail-owned Brand (private brand) Price Favorites again, to more than 1800. These top-quality products and always low priced can be recognized by the blue thumb.

Albert Heijn will add 100 extra Price Favorites. New in the breakfast area include AH Fresh Bread Spread, AH Roasted Muesli Seeds, and AH Orange Marmalade. As a snack, the AH Fruit bar apple & forest fruits, and for dinner, customers can get the AH Tomatoes sieved pasata and AH tomatoes finely chopped garlic. There are tasty Price Favorites for every meal at any time of the day. Price favorites have also been added to personal care, including baby wipes and shampoo. And inexpensive cleaning is possible with AH viscose cloths, the AH fleece duster, and AH liquid soap. This means that there are affordable Price Favorites for all daily shopping.

Price favorites are in the spotlight during a four-week marketing campaign, all customers receive a trial discount of 25% on three Price Favorites each week.

Henk van Harn, director of merchandising and sourcing at Albert Heijn: “We at Albert Heijn think it is important that customers can continue to do their daily shopping cheaply and we want to ‘Make better food accessible together. For everyone. That’s our mission. I am pleased that we are once again expanding our Price Favorites offer and that customers can experience the quality with the trial discount. We now have no less than 1800 Price Favorites, which is often more than the total number of products you will find at an average discount store.”