Albertsons Companies introduced today the redesign of its Open Nature Retail-own Brand (private brand) as the company strives to become the retailer of choice for health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that are free from unnecessary additives. As customers explore easier ways to make balanced food choices, Open Nature offers a range of new products, flavors and categories to choose from at an affordable price.

The Open Nature brand launched in 2011 with more than 100 products and a vision to provide customers with access to natural meats and flavorful food. The first Open Nature items to hit shelves that year included fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Since then, the brand has evolved and has continuously listened to its customers to meet their needs. Today, Open Nature offers more than 500 products across over 100 categories including non-food products such as paper towels made from recycled paper and industrially compostable cutlery.

“Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions. As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices,” said Brandon Brown, SVP of Own Brands at Albertsons Cos. “The expansion of our Open Nature offerings demonstrates an ongoing commitment to support the health and wellbeing of our neighbors and communities.”