Spanish fast fashion retailer Zara has introduced a new collection of Retail-owned Brand (private brand) Play & Care Zara Kids bathroom range. Spanish agency Lavernia & Cienfuegos was tasked with creating a line of children’s soaps that were both attractive for the little ones and turned bath time into a game. The

Each product has a two to three-word phrase that refers to the playful and imaginative part of the product. The font (calligraphic style) is clearly childish and brightly colored on white backgrounds.  To make them stand out even more, they are embossed with a glossy varnish. In contrast, the rest of the information (product name and characteristics) are in black, thus avoiding an excessively naive design.