Earlier this month McKesson announced the launch of Foster & Thrive, a private brand of over-the-counter (OTC) health and wellness products. Launching Foster & Thrive consolidates their private brand portfolio eliminating the Health Mart and Sunmark brands.
“With nearly 200 years of supply chain excellence, McKesson is uniquely positioned to meet this growing demand for private label products that pharmacists, patients and caregivers can depend on,” said Peter Koo, vice president, general manager, Pharmacy & Healthcare Solutions, McKesson. “Foster & Thrive offers pharmacists and their customers selectively sourced products that meet the quality standards of a healthcare leader. It’s important that products work, and equally important today’s customers can easily find those they need.”
McKesson’s goal is to seamlessly transition Health Mart and Sunmark items to the new Foster & Thrive brand by category. The transition will begin in July 2023 and continue through October 2024.
McKesson considered every aspect of the customers’ journey—in and out of the pharmacy—and thoughtfully crafted four product categories to help patients find the items they need:
Acute Care: to relieve temporary illnesses such as allergies, pain, cold and flu, digestion, and smoking cessation
Diagnostic Care: to check and track symptoms and vital signs with diagnostic products like thermometers and blood pressure monitors
Everyday Care: to help mend everyday ailments with products for first aid, daily living support, feminine care, and cosmetics
Preventative Care: to help ensure continued health and wellness through vitamins that support immunity, nutrition, and other personal needs.
About the Author: Christopher Durham
