Publix: Summer never gets old
To celebrate summer Lakeland, Florida-based grocer Publix has released the new TV commercial “Summer never gets old.” The new ad, of course, features their iconic Publix-owned Brand products.
In the YouTube posting, the Retailer describes the creative:
“Whether you’re reliving your favorite summer memories or making new ones, Publix is here to help you feel young at heart all season long. Savor everything that summer has to offer.”
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
