PLUS & PRO members may submit guest posts and press releases.
Velocity Institute Announces 2024 Events
As we begin 2024, the Velocity Institute has planned a record-setting ten events in the United States, Europe, and Online. The Velocity Institute is the Retailer-owned Brand association dedicated to bringing together private brand industry executives to connect, share knowledge, and explore topics and solutions tailored to growing the industry.
Sponsorships and Booths are now available for all 2024 events. Build your private brand business and increase brand awareness with a sponsorship. Packages include in-event and online branding, social media, event tickets, sampling, and speaking on the Velocity Stage!
The groundbreaking 2024 agenda includes:
Velocity Private Brand + AI Summit
February 21, 2024
Retailer-owned Brands are at an inflection point with AI. Retail executives no longer consider AI the future but are asking their teams how they’ll deliver AI to be smarter, faster, and more customer-centric. Join us to hear from industry thought leaders and challengers to learn where the industry is going and how retail and its brands deliver on the promise of AI.
In the Private Brand and AI virtual summit, we will explore the following big things in AI and how they are relevant to the private brand industry, focusing on the most pertinent topics to retailers, manufacturers, and solution partners. Speed to Market, Customer Relevance, Product Development, Packaging, and Photography.
The Future of Private Brand Manufacturing & Product Development
March 27, 2024
This 2-hour, fast-paced FREE online event will dive deep into private brand manufacturing and the importance of collaboration and innovation. Presentations and panels will include insights from exclusive consumer and industry research and executive insights from retailers, manufacturers, and solution partners.
The 7th annual Private Brand Conference + Expo returns to Charlotte, NC, with new lower ticket prices. The event will include an exclusive lineup of executive speakers from the world’s top retailers, challengers, and thought leaders. Velocity will feature a curated Innovation Expo highlighting the solution partners and manufacturers driving the industry forward.
The Velocity Sustainability Summit goes West. The 2024 event will occur at the Hyatt Regency in downtown Phoenix, Arizona. Our goal is to ask questions and challenge existing answers – about sustainable packaging, equitable sourcing, and authentic marketing – and we are not the only curious ones. The fourth annual Sustainability Summit is a day to find the answers that help you understand what “sustainable” means to you and your customers. And how it can create loyalty, differentiation, and profitability.
The Chicago-based networking event of the year will move to a large venue to allow for growth after the 2023 sell-out event. The move creates the ultimate branding and sponsorship opportunities to help you grow your business.
The Velocity BOLD Awards
Velocity will launch the Velocity Bold Awards at the Bold Bash. The Velocity Institute Bold Awards honors the Boldest Retailers, Manufacturers & Solution Partner Innovators & Champions of 2024.
The annual list recognizes Bold leaders at the forefront of the Retailer-owned Brand industry. The award is designed to spotlight the Bold Retailer-owned Brand leaders who are creating the future of our industry.
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.