IPLC Appoints Sonja Jacobs As DACH Market Partner

Late last week IPLC announced that Sonja Jacobs has joined the firm n the position of Partner DACH market (Germany, Austria, and Switzerland).

Sonja worked for almost 25 years in the dairy manufacturing industry. She is familiar with both the branded and Private Label side of the business. In 2001 Sonja moved to Germany where she became the National Key, Account Manager, for a number of leading dairy manufacturers. Her clients included Edeka, Markant Gruppe, Lidl and Albert Heijn.

Sonja: “I wish to develop commercial strategies for German companies that seek to expand their sales in Europe as well as for manufacturers that want to build or increase a position in the German market. I have a wide network in the German and Austrian retail market and my specific experience lies at the commercial interface of A-brands and Private Label in fresh products. I enjoy new product development and marketing as well as major contract and price negotiations”.

Koen de Jong, Managing Partner IPLC: “We are delighted to bring our German office back up to strength. The DACH market offers enormous potential for further growth and Sonja will use her experience and vast network in the German market to support clients in both Germany and beyond”.

By Christopher DurhamPublished On: May 8th, 2022Tags: IPLC, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.